Colby Mugrabi is the founder of mmERCH, a tech-enabled fashion house at the intersection of generative design, blockchain, and fine craftsmanship. Acting as both CEO and Art Director, Colby channels her deep knowledge and connections in the fashion, art, and Web3 worlds, introducing an entirely new category – Neo-Couture, one-of-one-of-x luxury fashion that is backed by an NFT. In her view, fashion is hardware that can be programmed, creating a new relationship between brand, product, and wearer.

In 2017, Colby founded Minnie Muse, the research-based digital digest known for its original high-quality content cultivating the cross-pollination of art, fashion, architecture, and design. In addition to mmERCH, Colby serves on the NYU Gallatin's Dean's Council and guest lectures at the Parsons' School of Design; she is also contributing writer at W Magazine and Air Mail. Colby is an active member of the Costume Institute at the Metropolitan Museum of Art and serves on the board of The Shed, a multi-disciplinary arts center located in New York City's Hudson Yards.