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FASHION AS HARDWARE
Programmed inside and out — from design and manufacturing to distribution and the wearer’s experience — mmERCH is blockchain-enabled fashion.
DESIGN
Generative Fashion
Why create thousands of identical objects when you can create luxury collections of unique garments, each a one-of-one-of-x? This is the era of Neo-Couture.
MANUFACTURING
Clever Hacks for Smarter Production
It's not news that the fashion industry is wildly wasteful. Which, with some clever hacks, is readily remedied. We can't tell you everything but, if you're interested, let us know.
RETAIL
Beyond Anonymous Transactions
Imagine a gated storefront sewn into your garment with custom merch and access to events based on where that garment's been and what you, the owner, collect. Welcome to the post-retail world.
WEARER'S EXPERIENCE
Fashion That Owns Its Experiences. Literally.
With NFC chips that speak to the blockchain, we've programmed our Neo-Couture as a Wearable Wallet-turned-cultural passport. As it enjoys curated events, it earns artful NFTs, the garment accruing provable provenance and social value through cultural experiences. Luxury, after all, is not what you can afford but what it affords you.
